B.B.A.(H)

Business Administration

BESC’s Bachelor of Business Administration administered under Calcutta University is one of our most rigorous courses covering various topics in Business Economics, Mathematics, Accounting and Statistics to principles of Management and Organisational Behaviour, Human Resource Management, Production and Materials Management, Sales, Marketing and Financial Management, and much more. In the BBA program at BESC, you will be trained to become a future business leader as capable of providing innovative solutions to large conglomerates as establishing your own entrepreneurial ventures.

Specialisation – BBA | Marketing | Finance | HR | Management of Global Business

Course Structure

Applicable for students enrolled on/after 2018-19.

Choice Based Credit System

[table]
Semester,Course Code,Name Of Course,Type,Marks
1,CC-1,Principles of Management & Organisational Behaviour,BBAA102C1,100
1,CC-2,Business Accounting,BBAA103C2,100
1,GE-1,ENTREPRENEURSHIP DEVELOPMENT,BBAA104GE1,100
1,AECC-2,Business Communication/ Communicative English,BBAA201AE2,100
,,,,
2,CC-3,Statistics for Business Decisions,BBAA202C3,100
2,CC-4,Managerial Economics,BBAA203C4,100
2,GE-2,Business Ethics,BBAA204GE2,100
2,AECC-1,Environmental Studies,BBAA101AE1,100
,,,,
3,CC-5,Human Resource Management,BBAA301C5,100
3,CC-6,Marketing Management,BBAA302C6,100
3,CC-7,Management Accounting,BBAA303C7,100
3,SEC-A-1,Information Technology Tools for Business,BBAA305SE1,100
3,GE-3,Production and Operations Management,BBAA304GE3,100
,,,,
4,CC-8,BUSINESS RESEARCH,BBAA401C8,100
4,CC-9,MACRO ECONOMICS,BBAA402C9,100
4,CC-10,FINANCIAL MANAGEMENT,BBAA403C10,100
4,SEC-A-2,STATISTICAL SOFTWARE or E-COMMERCE or Summer Internship,BBAA405SE2,100
4,GE-4,TAX PLANNING or INDIA’S DIVERSITY AND BUSINESS,BBAA404GE4,100
,,,,
5,CC-11,QUANTITATIVE TECHNIQUES FOR MANAGEMENT,BBAA501C11,100
5,CC-12,LEGAL ASPECTS OF BUSINESS,BBAA502C12,100
5,DSE-A-1 or DSE-A-2 or DSE-A-3 or DSE-A-4,STRATEGIC CORPORATE FINANCE or CONSUMER BEHAVIOR or SYSTEMS AND STRATEGIES or INTERNATIONAL TRADE: POLICIES AND STRATEGIES,BBAA503DSE1A or BBAA503DSE2A or BBAA503DSE3A or BBAA503DSE4A,100
5,DSE-B-1 or DSE-B-2 or DSE-B-3 or DSE-B-4,INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT or ADVERTISING AND BRAND MANAGEMENT or MANAGEMENT OF INDUSTRIAL RELATIONS or GLOBAL BUSINESS ENVIRONMENT,BBAA504DSE1B or BBAA504DSE2B or BBAA504DSE3B or BBAA504DSE4B,100
,,,,
6,CC-13,BUSINESS POLICY AND STRATEGY,BBAA601C13,100
6,CC-14,FINANCIAL INSTITUTIONS AND MARKETS,BBAA602C14,100
6,DSE-C-1 or DSE-C-2 or DSE-C-3 or DSE-C-4,INVESTMENT BANKING AND FINANCIAL SERVICES or MARKETING OF SERVICES or PERFORMANCE AND COMPENSATION MANAGEMENT or INTERNATIONAL JOINT VENTURES or MERGERS ANDACQUISITIONS,BBAA603DSE1C or BBAA603DSE2C or BBAA603DSE3C or BBAA603DSE4C,100
6,DSE-D-1 or DSE-D-2 or DSE-D-3 or DSE-D-4,Research Project,BBAA604DSE1/2/3/4,100
[/table]

Applicable for students enrolled on/before 2017-18.

First Year

PAPER 01: English Language & Business Communication
PAPER 02: Business Economics
PAPER 03: Business Mathematics & Statistics
PAPER 04: Business Law & Taxation
PAPER 05: Principles of Accountancy and Auditing
PAPER 06: Computer Fundamentals and Application

Second Year

PAPER 07: Principles of Management and Organisational Behaviour
PAPER 08:Human Resource Management, Business Ethics and Environment
PAPER 09: Production & Materials Management
PAPER 10: Marketing and International Business
PAPER 11: Operations Research, Management Information System and
PAPER 12: Modern Office Management
PAPER 13: Cost and Management Accounting
PAPER 14: Term Paper & Presentation (Based on Syllabus)

Third Year

ELECTIVE GROUP I: MARKETING MANAGEMENT

PAPER 15: Sales Management
PAPER 16: Advertising & Sales Promotion
PAPER 17: International Business
PAPER 18: Marketing Research and Consumer Behaviour
PAPER 19: Project Presentation
PAPER 20: Computer Theory & Practicals
PAPER 21: Comprehensive Viva Voce

ELECTIVE GROUP II: FINANCIAL MANAGEMENT

PAPER 15: Advanced Financial Accounting & Reporting
PAPER 16: Management Accounting : Performance Measurement and Decision
PAPER 17: Making
PAPER 18: Working Capital and Project Management
PAPER 19: Financial Management
PAPER 20: Project Presentation
PAPER 21: Computer Theory & Practicals
PAPER 22: Comprehensive Viva voce

PO CO PSO

Course Eligibility

A candidate must have obtained 60% marks (55% for reserved category) in aggregate with passed in English having full marks not being less than 100 in each paper in Class XII.

Note: Apart from above criteria, candidate must successfully clear Entrance Test, Group Discussion & Personal Interview.

Course Duration

3 Years

Course Hours

10:00 am to 6:00 pm (Day Session, Co-Ed)

Course Fees

Rs. 65,000 (First Year)