On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Department of English, The Bhawanipur Education Society College organised Peer Seminar: Chapter 3 on 27th September, 2023 at 3 pm. The speaker was Prof. Gaurav Singh; his paper was entitled “Mapping Ideological Threats and Challenges against the #MeToo Movement in India”. The seminar was held in Room 515 from 3 pm; it was attended …
The Bhawanipur Education Society College (BESC) is known for its unconventional take on education, preferring to free the young minds from the shackles of rote and recite mode of studies to help them grasp hands on. As part of this initiative different courses are made available to students who can learn how to follow their …
Placement Hall. March 19th & 20th, 2019. The one area that witnesses the maximum amount of flux is undoubtedly marketing. What is more, in these days of constant innovation and expanding horizons, the ways in which businesses are approaching this core area is evolving by the minute, making it perhaps one of the most exciting fields …
Name of the Activity: A One-Day National Seminar on Empowering Transformation through AI, Research, and Industry Collaboration Type of Activity: Seminar Date/Duration of Activity: 14.11.2024, One-Day Time: 10:00 AM to 5:00 PM Details of Resource Person: Mayuri Mehta, a distinguished professor from Sarvajanik College of Engineering and Technology, Gujarat Sabyasachi Saha, CEO & Co-Founder of …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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The Department of English, The Bhawanipur Education Society College organised Peer Seminar: Chapter 3 on 27th September, 2023 at 3 pm. The speaker was Prof. Gaurav Singh; his paper was entitled “Mapping Ideological Threats and Challenges against the #MeToo Movement in India”. The seminar was held in Room 515 from 3 pm; it was attended …
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The Bhawanipur Education Society College (BESC) is known for its unconventional take on education, preferring to free the young minds from the shackles of rote and recite mode of studies to help them grasp hands on. As part of this initiative different courses are made available to students who can learn how to follow their …
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Placement Hall. March 19th & 20th, 2019. The one area that witnesses the maximum amount of flux is undoubtedly marketing. What is more, in these days of constant innovation and expanding horizons, the ways in which businesses are approaching this core area is evolving by the minute, making it perhaps one of the most exciting fields …
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