On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The session was introduced by Dr. Dona Ganguly, Assistant Professor, Department of Political Science followed by the Welcome Address by Prof. Amala Dhandhania, Associate Professor and Head, Department of Political Science. The workshop aimed to equip the participants with the required skills to get more accurate Google results in order to best utilise the search …
Department: Economics Date: 10th January 2025 Time: 10:30 A.M. to 4:00 P.M. Venue: The BES College, 2nd Floor Auditorium (Society Hall) Participants: 3 resource-persons, 25 students and 4 faculty members. On 10th January 2025, the Department of Economics of The Bhawanipur Education Society College hosted a National Seminar on Climate Change: A Global Wake-Up Call …
The Department of English organized a PG Students’ Seminar on laughter and literature (From Jest to Depth: The Literary Tapestry of Laughter). The event was held on 11th May, 2024, at the Concept Hall (6th floor) and was attended by undergraduate and postgraduate students of the Department of English. Ten students of PG semesters II …
A seminar was conducted by the Department of Business Administration, on 29th March, 2025, at Concept Hall. The Seminar was attended mostly by the Semester-II and Semester-IV students, which delved into the topic “Marketing Storytelling: Traditional vs Online Marketing”. Dr. Jayjit Chakraborty (Assistant Professor, BBA Department) and Prof. Paridhi Agarwal (Assistant Professor, BBA Department) have …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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Workshop on how to google better
The session was introduced by Dr. Dona Ganguly, Assistant Professor, Department of Political Science followed by the Welcome Address by Prof. Amala Dhandhania, Associate Professor and Head, Department of Political Science. The workshop aimed to equip the participants with the required skills to get more accurate Google results in order to best utilise the search …
National Seminar on Climate Change: A global wake-up call
Department: Economics Date: 10th January 2025 Time: 10:30 A.M. to 4:00 P.M. Venue: The BES College, 2nd Floor Auditorium (Society Hall) Participants: 3 resource-persons, 25 students and 4 faculty members. On 10th January 2025, the Department of Economics of The Bhawanipur Education Society College hosted a National Seminar on Climate Change: A Global Wake-Up Call …
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The Department of English organized a PG Students’ Seminar on laughter and literature (From Jest to Depth: The Literary Tapestry of Laughter). The event was held on 11th May, 2024, at the Concept Hall (6th floor) and was attended by undergraduate and postgraduate students of the Department of English. Ten students of PG semesters II …
Report on the seminar hosted by The Department Of Business Administration
A seminar was conducted by the Department of Business Administration, on 29th March, 2025, at Concept Hall. The Seminar was attended mostly by the Semester-II and Semester-IV students, which delved into the topic “Marketing Storytelling: Traditional vs Online Marketing”. Dr. Jayjit Chakraborty (Assistant Professor, BBA Department) and Prof. Paridhi Agarwal (Assistant Professor, BBA Department) have …