On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Prof Jaishankar, an IIM Kolkata alumnus, has been there, done it all. Calm and composed, he is the embodiment of the proverb, “silent waters run deep” and to the deep he takes his students, whatever the subject may be.
Name of the Activity: Navigating Ideas of NEP-CCF Internship Based on UG Curriculum of University of Calcutta Type of Activity: Workshop Duration of Activity: 1st July 2024, 11:00 AM to 1:00 PM Resource Persons: Shri Debashis Biswas, Inspector of Colleges, University of Calcutta Conveners: Dr. Yeasin Sikdar and Ms. Shawni Dutta No. of Participants: 64 …
The theme of the seminar was to explore the myriad lives experiences of our everyday lives that constitute the social reality. The seminar constituted special lectures relevant to the theme by esteemed academicans, followed by paper presentations by students, research scholars and faculty members across different colleges and universities. The seminar opened with an inaugural …
On the 13th of May 2023, the Internal Complaints Committee of the college organised a seminar on “Gender Image and Representation” in the second-floor auditorium of the college. The distinguished speaker for the afternoon was Dr. Bratati Dey, Assistant Professor, Department of Geography, Dhruba Chand Halder College. She was able to do justice to the …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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Prof Jaishankar, an IIM Kolkata alumnus, has been there, done it all. Calm and composed, he is the embodiment of the proverb, “silent waters run deep” and to the deep he takes his students, whatever the subject may be.
Navigating Ideas of NEP-CCF Internship Based on UG Curriculum of University of Calcutta
Name of the Activity: Navigating Ideas of NEP-CCF Internship Based on UG Curriculum of University of Calcutta Type of Activity: Workshop Duration of Activity: 1st July 2024, 11:00 AM to 1:00 PM Resource Persons: Shri Debashis Biswas, Inspector of Colleges, University of Calcutta Conveners: Dr. Yeasin Sikdar and Ms. Shawni Dutta No. of Participants: 64 …
Society: The Everyday Stage
The theme of the seminar was to explore the myriad lives experiences of our everyday lives that constitute the social reality. The seminar constituted special lectures relevant to the theme by esteemed academicans, followed by paper presentations by students, research scholars and faculty members across different colleges and universities. The seminar opened with an inaugural …
Gender Image and Representation
On the 13th of May 2023, the Internal Complaints Committee of the college organised a seminar on “Gender Image and Representation” in the second-floor auditorium of the college. The distinguished speaker for the afternoon was Dr. Bratati Dey, Assistant Professor, Department of Geography, Dhruba Chand Halder College. She was able to do justice to the …