An invited lecture on “Inking Ideas Through Digital Marketing In The Age Of 5G” was organized by the Department of Commerce, UG(Afternoon and Evening Section) on the 14th January, 2023 for the students of the Afternoon and Evening Section. The keynote speakers for the invited lecture were Prof. Rohit Ganguly(Assistant Professor, Department of Media Science, Swami Vivekananda Institute of Modern Science) and Mr. Sudipan Chakraborty (PR, Celebrity Manager- French Communication). Approximately 75 participant attended the talk.
The invited lecture commenced with an inauguration followed by a welcome address by Ms. Arundhati Mazumder. Thereafter, Dr. Subhabrata Ganguly delivered the opening address. He welcomed the keynote speakers, enlightened the participants about the impact of digital marketing revolution with the emergence of 5th generation on the population at large and set the ball rolling for the discussions of the day.
On that note, Ms. Arundhati Mazumder fittingly introduced Prof. Rohit Ganguly as the first speaker for the evening, mapping his career in the media field, publications to his name and his former work.
Prof. Rohit Ganguly started off with the concept of digital marketing and explained its emergence and growth. Further, he highlighted the various forms of digital marketing and exemplified how they work. For instances, website marketing, pay-per-click advertising, content marketing, email marketing, social media marketing, email marketing, mobile marketing, SEO and SMM among others.
Following Prof. Ganguly’s presentation, Ms. Arundhati Mazumder introduced the second speaker, Mr. Sudipan Chakraborty. Mr. Chakraborty has been handling the PR activities and social media management across the film industry for quite some time now. He is currently associated with the PR wing of the renowned film production house, Friends Communication.
Mr. Sudipan Chakraborty explained the norms of being a social media manager and how he being a PR, handles the accounts of high profile clients over social media platforms like Instagram, Facebook, Twitter etc. Further, he talked about the algorithms of social media which are mainly based on machine learning.
At the end of the invited lecture, Dr. Dyuti Sinha conducted an interactive session between the speakers and the students. Thereafter, it became more engaging when Dr. Debanshu Chatterjee joined and took the session to new heights. He shared his insightful knowledge in social media algorithms, marketing in film industry, entrepreneurship development and many more.
The session concluded with a vote of thanks by Prof. Atreyee Ganguly. She thanked the Management, IQAC, TIC, VP (Afternoon & Evening Section), all the dignitaries, colleagues, organizing committee members and students for their gracious presence, relentless help and participation.
The link of the feedback form was also shared so that participants could fill in and submit the same to receive their certificates.
J.D. Birla Institute –Department of Management organised their fest, Invictus 2017. This was the third consequent year the fest was held from 11th February to 12th with it’s Sports events held before hand on 6th, 7th and 8th February. It constituted of various events from Iron man related to weight training, sports such as basketball …
On the 22nd of September 2019, the Department of Computer Science of The Bhawanipur Education Society College embarked on an educational field trip to Bindu Hydel Power Plant, Jaldakha. Before visiting the power plant, the students and teachers would be stopping by at “Washabari Tea Garden Primary School”. The purpose of this trip was to …
In today’s fast-paced world built upon the framework of a concrete jungle, it becomes crucial to take a break every once in a while and remember our roots. That is why the Nature’s Camp hosted by the Bengali Department of The Bhawanipur Education Society College is an initiative that the students lie eagerly in wait …
A special lecture on Disability Studies by Professor Banibrata Mahanta was organized by the Department of English, The Bhawanipur Education Society College on 09.07.2021 from 3.00 p.m. to 5.00 p.m. for the students of M.A English. Teaching in the Department of English, Benaras Hindu University, Professor Banibrata Mahanta has has been working in the area …
The Invited Lecture “Inking ideas through digital marketing in the age of 5G”
An invited lecture on “Inking Ideas Through Digital Marketing In The Age Of 5G” was organized by the Department of Commerce, UG(Afternoon and Evening Section) on the 14th January, 2023 for the students of the Afternoon and Evening Section. The keynote speakers for the invited lecture were Prof. Rohit Ganguly(Assistant Professor, Department of Media Science, Swami Vivekananda Institute of Modern Science) and Mr. Sudipan Chakraborty (PR, Celebrity Manager- French Communication). Approximately 75 participant attended the talk.
The invited lecture commenced with an inauguration followed by a welcome address by Ms. Arundhati Mazumder. Thereafter, Dr. Subhabrata Ganguly delivered the opening address. He welcomed the keynote speakers, enlightened the participants about the impact of digital marketing revolution with the emergence of 5th generation on the population at large and set the ball rolling for the discussions of the day.
On that note, Ms. Arundhati Mazumder fittingly introduced Prof. Rohit Ganguly as the first speaker for the evening, mapping his career in the media field, publications to his name and his former work.
Prof. Rohit Ganguly started off with the concept of digital marketing and explained its emergence and growth. Further, he highlighted the various forms of digital marketing and exemplified how they work. For instances, website marketing, pay-per-click advertising, content marketing, email marketing, social media marketing, email marketing, mobile marketing, SEO and SMM among others.
Following Prof. Ganguly’s presentation, Ms. Arundhati Mazumder introduced the second speaker, Mr. Sudipan Chakraborty. Mr. Chakraborty has been handling the PR activities and social media management across the film industry for quite some time now. He is currently associated with the PR wing of the renowned film production house, Friends Communication.
Mr. Sudipan Chakraborty explained the norms of being a social media manager and how he being a PR, handles the accounts of high profile clients over social media platforms like Instagram, Facebook, Twitter etc. Further, he talked about the algorithms of social media which are mainly based on machine learning.
At the end of the invited lecture, Dr. Dyuti Sinha conducted an interactive session between the speakers and the students. Thereafter, it became more engaging when Dr. Debanshu Chatterjee joined and took the session to new heights. He shared his insightful knowledge in social media algorithms, marketing in film industry, entrepreneurship development and many more.
The session concluded with a vote of thanks by Prof. Atreyee Ganguly. She thanked the Management, IQAC, TIC, VP (Afternoon & Evening Section), all the dignitaries, colleagues, organizing committee members and students for their gracious presence, relentless help and participation.
The link of the feedback form was also shared so that participants could fill in and submit the same to receive their certificates.
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