The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
The outlook for the Indian economy has been drastically altered by the coronavirus outbreak and hangs over the future like a spectre. Around 75 students, scholars and faculty attended the webinar ‘𝐒𝐩𝐞𝐜𝐭𝐫𝐞 𝐨𝐟 𝐏𝐚𝐧𝐝𝐞𝐦𝐢𝐜–𝐒𝐮𝐫𝐯𝐢𝐯𝐚𝐥 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚𝐧 𝐄𝐜𝐨𝐧𝐨𝐦𝐲‘ organised by The Department of Commerce (Morning) and IQAC on 7th July, 2021 at 4:00 pm. The session …
On 13th January 2020, Placement Hall was abuzz with about 60+ students who were keenly interested in the Capital Market. ‘Talk on Future in Finance’ workshop was in series. Mr. Abhilash Mishra, CEO of NSE Academy graced the occasion to share his wealth of knowledge and hard-earned experience with the students, particularly those with the …
Kabaddi originated in Tamil Nadu about 4000 years ago. Although there was a presence of kabaddi in the history of ancient India however the game gained popularity as a competitive sport in the 20th century. Kabaddi is now being played at an international level. This sport also became a part of the Beijing Asian Games …
The Taj, the Radisson, Kingfisher – Vinay Sharma has worked there, seen it all. As a matter of fact, he has the rare distinction of having felt the sun from both sides – first as an insider in the hostility business and then as a faculty in the training side a vocation in which he …
Let’s get Digital
The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
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