Fundamentals of Statistics in Communication Research 2024

Name of the Activity: Fundamentals of Statistics in Communication Research
Organizing Unit: Department of Journalism & Mass Communication
Type of Activity: Workshop
Date/ Duration: 17th & 18th December 2024
Time: 11 am – 5 pm
Details of Resource Person/s:

• Amrita Biswas (Assistant Professor, Statistics Department, Acharya Jagadish Chandra Bose College)
• Arundhati Bhattacharya (Assistant Professor, Economics Department, Sister Nibedita Government General Degree College for Girls)

No. of Participants: 31

Objective of the event: The two-day workshop on “Fundamentals of Statistics in Communication Research” aimed to provide participants with a foundational understanding of statistical methods and their practical applications in journalism and media research. The event sought to enhance students analytical skills by introducing them to essential statistical concepts, tools, and techniques, fostering their ability to critically interpret and utilize data for effective communication research and media analysis.

Brief Description of the event: The Department of Journalism and Mass Communication organized a two-day workshop titled “Fundamentals of Statistics in Communication Research” on December 17th and 18th, 2024. The workshop aimed to familiarize students with statistical concepts and their relevance in journalism and media research. The first day, led by Prof. Amrita Biswas, focused on the basics of statistics, including data collection methods, measures of central tendency, and sampling techniques. Day two, conducted by Dr. Arundhati Bhattacharya, explored advanced topics such as regression and correlation, along with hands-on training in MS Excel for statistical analysis. The event successfully equipped students with the knowledge and skills to apply statistical tools in media research, enhancing their analytical capabilities in the field of communication studies.

Outcome of the event: The workshop on “Fundamentals of Statistics in Communication Research” provided participants with a solid foundation in statistical methods and their application in journalism and media research. Students gained: Theoretical Knowledge: A clear understanding of basic and advanced statistical concepts, including data collection, measures of central tendency, sampling techniques, regression, and correlation. Practical Skills: Hands-on experience using MS Excel for statistical analysis, enabling them to process and interpret data efficiently. Application Insights: Awareness of how statistical tools can be effectively utilized to analyze and present data in the context of communication research and media studies. The event empowered students to approach research with greater confidence, enhancing their analytical and critical thinking skills for academic and professional.