The Department of Business Administration at The Bhawanipur Education Society College successfully organized a seminar titled ” Navigating Challenges in the FMCG Sector: Insights and Case Studies” on 29th November at 12 Noon . The event was held in Room 322 (3rd Floor) and attracted an enthusiastic audience, with over 100 students in attendance from all semesters.
The seminar commenced with the Master of Ceremonies, Krishna Son (Student of Semester 3) introducing the esteemed speaker, Mr. Amit Roy, a veteran market research professional having an experience for over 40 years in media planning. He is currently serving in the capacity of the Managing Director of ORG India Pvt Ltd; Kolkata having previously worked with Neilson and Telco Jamshedpur.
Following the introduction, Professor Dr. Chiranjib Mitra, Senior Faculty, BBA Department, was invited to deliver the welcome address and to felicitate the speaker.
Mr. Roy then took the stage to deliver an insightful session, lasting an hour and a half. During his address, he provided the students with valuable strategies and techniques aimed at sharpening their minds, and the importance of innovation in Market Research. He played numerous videos of the advertising campaigns designed by various FMCG brands which kept the students hooked and entertained. He also gave some tips and tricks to survive in the highly competitive business environment. His session was both interactive and engaging, leaving the students motivated and inspired.
Towards the end of his deliberation, the floor was opened to questions where students asked him about the scope in the FMCG sector, its evolution over the years and impact of AI on future jobs in the field of Market research, which were answered by the Speaker with great insights and experience.
The seminar concluded with a vote of thanks delivered by Prof. Paridhi Agarwal, curator of the event, who expressed her gratitude towards the Speaker for his willingness to share his knowledge and expertise with our students.
This seminar was a significant academic event curated by the Teacher Coordinators Prof. Paridhi Agarwal and Prof Srijani Sarkar. It offered the students a unique opportunity to gain insights from a renowned expert in the field of Market Research.
The Department of Mathematics at The Bhawanipur Education Society College organized an educational trip to Science City in Kolkata on April 29, 2023. The objective was to provide students from semester 2, 4, and 6 with a unique learning experience outside the classroom. The trip was led by faculty members including Dr. Nirabhra Basu, Mr. …
On the 5th of January 2015 an International Conference on ‘Emerging issues in Global Economy, Commerce and Management: Opportunities and Challenges’ was held in the college auditorium from 9:45 am. The welcome address was given by Prof. Lalit Kr. Joshi, Conference Secretary.
Speak for India is an initiative by Federal Bank, The Times of India and Ei Samay to encourage young and enthusiastic minds across the state to raise their voice on pertinent issues and become the change makers of society. It provides college students with an opportunity to explore their awareness, insights and perspective on contemporary …
Department of English, The Bhawanipur Education Society College organized a field trip for the postgraduate students on 22nd March 2022. Accompanied by their teachers, the students were taken to Jadunath Bhavan and Resource Centre. The center was set up with assistance from The Ministry of Culture, Government of India. It housed an exhibition titled “Twin …
Seminar on “Navigating Challenges in the FMCG Sector: Insights and Case Studies”
The Department of Business Administration at The Bhawanipur Education Society College successfully organized a seminar titled ” Navigating Challenges in the FMCG Sector: Insights and Case Studies” on 29th November at 12 Noon . The event was held in Room 322 (3rd Floor) and attracted an enthusiastic audience, with over 100 students in attendance from all semesters.
The seminar commenced with the Master of Ceremonies, Krishna Son (Student of Semester 3) introducing the esteemed speaker, Mr. Amit Roy, a veteran market research professional having an experience for over 40 years in media planning. He is currently serving in the capacity of the Managing Director of ORG India Pvt Ltd; Kolkata having previously worked with Neilson and Telco Jamshedpur.
Following the introduction, Professor Dr. Chiranjib Mitra, Senior Faculty, BBA Department, was invited to deliver the welcome address and to felicitate the speaker.
Mr. Roy then took the stage to deliver an insightful session, lasting an hour and a half. During his address, he provided the students with valuable strategies and techniques aimed at sharpening their minds, and the importance of innovation in Market Research. He played numerous videos of the advertising campaigns designed by various FMCG brands which kept the students hooked and entertained. He also gave some tips and tricks to survive in the highly competitive business environment. His session was both interactive and engaging, leaving the students motivated and inspired.
Towards the end of his deliberation, the floor was opened to questions where students asked him about the scope in the FMCG sector, its evolution over the years and impact of AI on future jobs in the field of Market research, which were answered by the Speaker with great insights and experience.
The seminar concluded with a vote of thanks delivered by Prof. Paridhi Agarwal, curator of the event, who expressed her gratitude towards the Speaker for his willingness to share his knowledge and expertise with our students.
This seminar was a significant academic event curated by the Teacher Coordinators Prof. Paridhi Agarwal and Prof Srijani Sarkar. It offered the students a unique opportunity to gain insights from a renowned expert in the field of Market Research.
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