On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Department of Journalism and Mass Communication, The Bhawanipur Education Society College has initiated a series of annual memorial lectures on eminent Bengali journalists from the year 2021. The topics for the annual memorial lectures shall be topical in nature in addressing the contemporary issues, prospects and challenges of modern-day journalism as emerging with time …
The Department of Chemistry of The Bhawanipur Education Society College was taken an initiative to organize an online talk on the Ethics of Science. Ethics is a very important aspect of our daily life as well as in the scientific world. According to Edwin Grant Conklin, “Ethics has been well called the religion of science.”Scientific …
We have a story to share: the college hosted its very own talent set of Arijit Singh, Rupi Kaur, Zakir Khan, and artists galore at an elaborate open mic event on 25th September, 2021. Poetry, music, shayari or comedy – name it, and we had it covered! The theme revolved around “Jazbaaton ka safar, alfaazon …
The GD-PI round is considered to be the most crucial step in cementing one’s admission either to the B-schools in the country or to any organisation before recruitment. Most of the organisations of repute are in the practice of using it as the platform to enlist the deserving candidates and Bhawanipur Education Society College having …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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Ishwar Chandra Gupta Memorial Lecture, 2021
The Department of Journalism and Mass Communication, The Bhawanipur Education Society College has initiated a series of annual memorial lectures on eminent Bengali journalists from the year 2021. The topics for the annual memorial lectures shall be topical in nature in addressing the contemporary issues, prospects and challenges of modern-day journalism as emerging with time …
Scientists are under Scanner: When they are Stepping Against the Ethics of Science
The Department of Chemistry of The Bhawanipur Education Society College was taken an initiative to organize an online talk on the Ethics of Science. Ethics is a very important aspect of our daily life as well as in the scientific world. According to Edwin Grant Conklin, “Ethics has been well called the religion of science.”Scientific …
OPEN MIC- MEHFIL JAZBAATON KI
We have a story to share: the college hosted its very own talent set of Arijit Singh, Rupi Kaur, Zakir Khan, and artists galore at an elaborate open mic event on 25th September, 2021. Poetry, music, shayari or comedy – name it, and we had it covered! The theme revolved around “Jazbaaton ka safar, alfaazon …
GD & PI
The GD-PI round is considered to be the most crucial step in cementing one’s admission either to the B-schools in the country or to any organisation before recruitment. Most of the organisations of repute are in the practice of using it as the platform to enlist the deserving candidates and Bhawanipur Education Society College having …