On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Department of History, of The Bhawanipur Education Society, arranged an invited lecture on 27th November 2020 entitled ‘Indo-Bangladesh Relations Since 1971’. Retired Indian diplomat and Ambassador Shri Rajendra Rai was invited to deliver the special talk. The webinar began at 6:30 pm and was conducted through the medium of Google Meet. Introducing his talk …
On 22nd June 2021, at 1.30 P.M (IST) the International Yoga Day was observed by the students of Semester II, Department of Education, The Bhawanipur Education Society College. The digital platform for the program was Google Meet. The day was celebrated with great fervor and enthusiasm. The entire program was crafted under the initiative of …
One of the most scaring obsessions that is afflicting the society is an all-pervasive digital dependence. While the old are matured enough to understand the way they are being sucked into a black hole of no return, for the young, unconcerned and unaware of the flip side, the fixation is acquiring manic proportions, often with …
The world has never witnessed a situation even remotely close to what it is going through now, locked down as it is. Naturally, the level mental, psychological stress is shooting through the stratosphere and especially vulnerable are young adults of the college going age who are not only being subjected to an inordinate amount of …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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The Department of History, of The Bhawanipur Education Society, arranged an invited lecture on 27th November 2020 entitled ‘Indo-Bangladesh Relations Since 1971’. Retired Indian diplomat and Ambassador Shri Rajendra Rai was invited to deliver the special talk. The webinar began at 6:30 pm and was conducted through the medium of Google Meet. Introducing his talk …
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