On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Department of History and the Heritage Society of the Bhawanipur Education Society College organized a Students’ Webinar on “When the East meets the West: Stories of History and Heritage from India and London” on October 15, 2020, Thursday on Google Meet platform. The webinar had three speakers – Ms. Neena Ghosh and Mr. Anubhab …
The Bhawanipur Education Society College organized a workshop on Digital Arts on March 16, 2023, in the Society Hall. The workshop was conducted by Mr. Siddharth Jaiswal, Mr. Ajay Kumar Shaw, and Mr. Kumar Anupam Chandra representing MAAC. Digital Arts encompasses all digital works like animation, graphic designing, 3D virtual sculpture renderings, and VFX. The …
The Department of English, The Bhawanipur Education Society College organised a Peer Webinar: Chapter 12 on 31st October, 2022 at 7 pm. The speaker was Mr. Gaurav Singh; his paper was entitled “Food, Identity, Intimacy, and Agency: A Study of Select Hindi Films. The webinar was held on Google Meet; it was attended by faculty …
Date: 09 September, 2019 Venue: Society Hall (2nd Floor) Time: Session 1 (14:00 hrs – 17:00 hrs) Session 2 (17:00 hrs – 20:00 hrs) The Internal Quality Assurance Cell of The Bhawanipur Education Society College organised a workshop on Mentoring Techniques for Teachers on 09 September, 2019. The workshop was conducted in two sessions …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
Related Posts
When the East meets the West: Stories of History and Heritage from India and London
The Department of History and the Heritage Society of the Bhawanipur Education Society College organized a Students’ Webinar on “When the East meets the West: Stories of History and Heritage from India and London” on October 15, 2020, Thursday on Google Meet platform. The webinar had three speakers – Ms. Neena Ghosh and Mr. Anubhab …
Digital Arts Workshop with MAAC
The Bhawanipur Education Society College organized a workshop on Digital Arts on March 16, 2023, in the Society Hall. The workshop was conducted by Mr. Siddharth Jaiswal, Mr. Ajay Kumar Shaw, and Mr. Kumar Anupam Chandra representing MAAC. Digital Arts encompasses all digital works like animation, graphic designing, 3D virtual sculpture renderings, and VFX. The …
Peer Webinar: Chapter 12
The Department of English, The Bhawanipur Education Society College organised a Peer Webinar: Chapter 12 on 31st October, 2022 at 7 pm. The speaker was Mr. Gaurav Singh; his paper was entitled “Food, Identity, Intimacy, and Agency: A Study of Select Hindi Films. The webinar was held on Google Meet; it was attended by faculty …
IQAC organized workshop on Mentoring Techniques
Date: 09 September, 2019 Venue: Society Hall (2nd Floor) Time: Session 1 (14:00 hrs – 17:00 hrs) Session 2 (17:00 hrs – 20:00 hrs) The Internal Quality Assurance Cell of The Bhawanipur Education Society College organised a workshop on Mentoring Techniques for Teachers on 09 September, 2019. The workshop was conducted in two sessions …