A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
“Freedom is not just a word; it’s a feeling that unites us all.” Celebrating the sense of freedom inside each of its members, The Bhawanipur Education Society College organized a list of activities to commemorate India’s 77th Independence Day. The Independence Day program this year was a tribute to Capt. Laxmi Sehgal, a revolutionary of …
It began with Souk – the flea market from the desert lands. The second edition had seen the students of Bhawanipur Education Society College (BESC) replicate the Agora – the meeting and marketing place at the very centre of Greek cities of yore. The third in the series – the Carnival – was organised in …
Organized by The Department of BBA, The Bhawanipur Education Society College Convener : Prof. (Dr.) Suman Kumar Mukerjee, Director General, The Bhawanipur Education Society College Platform : Videoconferencing through Zoom Date : 25th July, 2020 – Saturday (4 PM to 5:30 PM) “The goal as a company is to have customer service that is just …
PEHCHAAN – Citizenship Literacy, organized by Miss. Divya P. Udeshi and Prof. Harshvardhan Sanghi. The webinar was hosted under Commerce Lab on Google meet. The speakers CA Mohit Agarwal and CA Harshvardhan Sanghi faculty at the commerce morning section of the College conducted the webinar. Students from both commerce and science background equally showed interest …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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