A seminar was conducted by the Department of Business Administration, on 29th March, 2025, at Concept Hall. The Seminar was attended mostly by the Semester-II and Semester-IV students, which delved into the topic “Marketing Storytelling: Traditional vs Online Marketing”.
Dr. Jayjit Chakraborty (Assistant Professor, BBA Department) and Prof. Paridhi Agarwal (Assistant Professor, BBA Department) have been instrumental in organizing the aforesaid seminar, under the abled guidance and mentorship of Dr. Tridib Sengupta (Coordinator, BBA Department).
The esteemed speaker, Mr. Vishal Moonka, is currently working in the capacity of Assistant General Manager (Marketing) at Vodafone Idea Ltd. For postpaid business, handling a revenue of Rs. 250 Crores annually. He has more than a decade of professional experience, spanning over grocery retail and telecom sector, in core marketing roles. Besides, he is also an author and professional numerologist, and has deep interest and exposure to astro and spiritual science.
Throughout the course of the seminar, Mr. Moonka encompassed upon a wide variety of marketing related issues, ranging from traditional to online marketing practices, pertaining to the contemporary world of management. Furthermore, he cited plethora of examples relating to different companies, who have been both successful and unsuccessful, in creating stories that would connect the consumers. Moreover, he provided few suggestions to the students, which would enable them, in becoming successful marketing practitioners in future.
The seminar was met with high acclaim from the attendees, including both students and faculty members, who found the session to be both illuminating and intellectually stimulating. Mr. Moonka’s practical approach to addressing the intricacies of marketing, resonated deeply with the audience, who engaged in meaningful conversation, and secured a holistic understanding about the current landscape of the industry.
The session was concluded with a formal vote of thanks delivered by Dr. Jayjit Chakraborty, who expressed gratitude to Mr. Moonka, for his valuable insights and to all the attendees for their active participation.
The seminar proved to be a significant opportunity for the students, to deepen their understanding of marketing trends, and their implications in both National and Global contexts.
Report on Alternate Career Options On 17th August, a packed auditorium of enthusiastic students gathered at the concept Hall of 6th Floor Auditorium, for a workshop on Alternative career options for commerce students. The programme started with the welcome address where the keynote speaker Mr. Aswini Bajaj and a delegation from ACCA were welcomed by …
An invited lecture on “Inking Ideas Through Digital Marketing In The Age Of 5G” was organized by the Department of Commerce, UG(Afternoon and Evening Section) on the 14th January, 2023 for the students of the Afternoon and Evening Section. The keynote speakers for the invited lecture were Prof. Rohit Ganguly(Assistant Professor, Department of Media Science, …
TEC, The Esports Club, a platform with the aim of powering Esports experiences came to the college campus for an event TEC Campus Connect. The main aim of this event was to connect the college community to E-Sport experiences. To give the students an immersive experience of FIFA Football developed by Electronic Arts, the college …
“Everyone else had their eyes on everything but Arjuna had set his eyes on his goal, the eye of the bird” Students often complain about not being successful in their endeavours although investing a lot of hard working and time in it. However, what remains unnoticed by them is their lack of focus towards their …
Report on the seminar hosted by The Department Of Business Administration
A seminar was conducted by the Department of Business Administration, on 29th March, 2025, at Concept Hall. The Seminar was attended mostly by the Semester-II and Semester-IV students, which delved into the topic “Marketing Storytelling: Traditional vs Online Marketing”.
Dr. Jayjit Chakraborty (Assistant Professor, BBA Department) and Prof. Paridhi Agarwal (Assistant Professor, BBA Department) have been instrumental in organizing the aforesaid seminar, under the abled guidance and mentorship of Dr. Tridib Sengupta (Coordinator, BBA Department).
The esteemed speaker, Mr. Vishal Moonka, is currently working in the capacity of Assistant General Manager (Marketing) at Vodafone Idea Ltd. For postpaid business, handling a revenue of Rs. 250 Crores annually. He has more than a decade of professional experience, spanning over grocery retail and telecom sector, in core marketing roles. Besides, he is also an author and professional numerologist, and has deep interest and exposure to astro and spiritual science.
Throughout the course of the seminar, Mr. Moonka encompassed upon a wide variety of marketing related issues, ranging from traditional to online marketing practices, pertaining to the contemporary world of management. Furthermore, he cited plethora of examples relating to different companies, who have been both successful and unsuccessful, in creating stories that would connect the consumers. Moreover, he provided few suggestions to the students, which would enable them, in becoming successful marketing practitioners in future.
The seminar was met with high acclaim from the attendees, including both students and faculty members, who found the session to be both illuminating and intellectually stimulating. Mr. Moonka’s practical approach to addressing the intricacies of marketing, resonated deeply with the audience, who engaged in meaningful conversation, and secured a holistic understanding about the current landscape of the industry.
The session was concluded with a formal vote of thanks delivered by Dr. Jayjit Chakraborty, who expressed gratitude to Mr. Moonka, for his valuable insights and to all the attendees for their active participation.
The seminar proved to be a significant opportunity for the students, to deepen their understanding of marketing trends, and their implications in both National and Global contexts.
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