The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
The departments of Journalism and Mass Communication and Bengali of the Bhawanipur Education Society College collaborated to organize a webinar on 8th June 2022, to mark the journalistic vision of two of Bengal’s great personas Rabindranath Tagore and Kazi Nazrul Islam. The primary focus of the webinar was to discuss and bring to light the …
PROJECT SEVA SANDWICH September 25, 2016 National Service Scheme Unit of The Bhawanipur College along with ivolunteer had organised a unique drive to serve those who serve us regularly. The idea was to bring a smile on the face of underprivileged by offering them sandwiches prepared by the NSS volunteers. Around 35 NSS volunteers gathered …
The Department of Chemistry of The Bhawanipur Education Society College organized an one day workshop on “Hands on Physical Chemistry Laboratory Experiments and Instrumentation: Maintenance and Use” in collaboration with Equiptronics and in association with Physical Chemistry Teachers’ Forum (PCTF) of Universities of West Bengal on 20th July, 2019. In the inaugural session welcome address …
Let’s get Digital
The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
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