An invited lecture on “Inking Ideas Through Digital Marketing In The Age Of 5G” was organized by the Department of Commerce, UG(Afternoon and Evening Section) on the 14th January, 2023 for the students of the Afternoon and Evening Section. The keynote speakers for the invited lecture were Prof. Rohit Ganguly(Assistant Professor, Department of Media Science, Swami Vivekananda Institute of Modern Science) and Mr. Sudipan Chakraborty (PR, Celebrity Manager- French Communication). Approximately 75 participant attended the talk.
The invited lecture commenced with an inauguration followed by a welcome address by Ms. Arundhati Mazumder. Thereafter, Dr. Subhabrata Ganguly delivered the opening address. He welcomed the keynote speakers, enlightened the participants about the impact of digital marketing revolution with the emergence of 5th generation on the population at large and set the ball rolling for the discussions of the day.
On that note, Ms. Arundhati Mazumder fittingly introduced Prof. Rohit Ganguly as the first speaker for the evening, mapping his career in the media field, publications to his name and his former work.
Prof. Rohit Ganguly started off with the concept of digital marketing and explained its emergence and growth. Further, he highlighted the various forms of digital marketing and exemplified how they work. For instances, website marketing, pay-per-click advertising, content marketing, email marketing, social media marketing, email marketing, mobile marketing, SEO and SMM among others.
Following Prof. Ganguly’s presentation, Ms. Arundhati Mazumder introduced the second speaker, Mr. Sudipan Chakraborty. Mr. Chakraborty has been handling the PR activities and social media management across the film industry for quite some time now. He is currently associated with the PR wing of the renowned film production house, Friends Communication.
Mr. Sudipan Chakraborty explained the norms of being a social media manager and how he being a PR, handles the accounts of high profile clients over social media platforms like Instagram, Facebook, Twitter etc. Further, he talked about the algorithms of social media which are mainly based on machine learning.
At the end of the invited lecture, Dr. Dyuti Sinha conducted an interactive session between the speakers and the students. Thereafter, it became more engaging when Dr. Debanshu Chatterjee joined and took the session to new heights. He shared his insightful knowledge in social media algorithms, marketing in film industry, entrepreneurship development and many more.
The session concluded with a vote of thanks by Prof. Atreyee Ganguly. She thanked the Management, IQAC, TIC, VP (Afternoon & Evening Section), all the dignitaries, colleagues, organizing committee members and students for their gracious presence, relentless help and participation.
The link of the feedback form was also shared so that participants could fill in and submit the same to receive their certificates.
“Happiness is not so much in having as sharing. We make a living by what we get, we make a life by what we give” To celebrate the Joy of Children’s Day! The National Service Scheme (NSS) unit of The Bhawanipur Education Society College organised a visit to the orphanage at Ananda Marg, where 12 …
The Enact Collective of the Bhawanipur College organized a workshop on March 14, 2023, from 4 pm to 6 pm in Placement Hall. The workshop was conducted by professional theatrician Mr. Apratim Chatterjee (currently working on Pherari Mon serial on Colours Bangla) and Mr. Palash Chaturvedi. Over the course of the workshop, participants enjoyed the …
Date: 09 September, 2019 Venue: Society Hall (2nd Floor) Time: Session 1 (14:00 hrs – 17:00 hrs) Session 2 (17:00 hrs – 20:00 hrs) The Internal Quality Assurance Cell of The Bhawanipur Education Society College organised a workshop on Mentoring Techniques for Teachers on 09 September, 2019. The workshop was conducted in two sessions …
Durga Puja is perhaps the biggest social festival of its kind in the world. It is a time, when time itself comes to a standstill, with people across caste, creed or colour going out to celebrate. At the Bhawanipur Education Society College (BESC) however, the celebrations took a different turn, as members of the faculty …
The Invited Lecture “Inking ideas through digital marketing in the age of 5G”
An invited lecture on “Inking Ideas Through Digital Marketing In The Age Of 5G” was organized by the Department of Commerce, UG(Afternoon and Evening Section) on the 14th January, 2023 for the students of the Afternoon and Evening Section. The keynote speakers for the invited lecture were Prof. Rohit Ganguly(Assistant Professor, Department of Media Science, Swami Vivekananda Institute of Modern Science) and Mr. Sudipan Chakraborty (PR, Celebrity Manager- French Communication). Approximately 75 participant attended the talk.
The invited lecture commenced with an inauguration followed by a welcome address by Ms. Arundhati Mazumder. Thereafter, Dr. Subhabrata Ganguly delivered the opening address. He welcomed the keynote speakers, enlightened the participants about the impact of digital marketing revolution with the emergence of 5th generation on the population at large and set the ball rolling for the discussions of the day.
On that note, Ms. Arundhati Mazumder fittingly introduced Prof. Rohit Ganguly as the first speaker for the evening, mapping his career in the media field, publications to his name and his former work.
Prof. Rohit Ganguly started off with the concept of digital marketing and explained its emergence and growth. Further, he highlighted the various forms of digital marketing and exemplified how they work. For instances, website marketing, pay-per-click advertising, content marketing, email marketing, social media marketing, email marketing, mobile marketing, SEO and SMM among others.
Following Prof. Ganguly’s presentation, Ms. Arundhati Mazumder introduced the second speaker, Mr. Sudipan Chakraborty. Mr. Chakraborty has been handling the PR activities and social media management across the film industry for quite some time now. He is currently associated with the PR wing of the renowned film production house, Friends Communication.
Mr. Sudipan Chakraborty explained the norms of being a social media manager and how he being a PR, handles the accounts of high profile clients over social media platforms like Instagram, Facebook, Twitter etc. Further, he talked about the algorithms of social media which are mainly based on machine learning.
At the end of the invited lecture, Dr. Dyuti Sinha conducted an interactive session between the speakers and the students. Thereafter, it became more engaging when Dr. Debanshu Chatterjee joined and took the session to new heights. He shared his insightful knowledge in social media algorithms, marketing in film industry, entrepreneurship development and many more.
The session concluded with a vote of thanks by Prof. Atreyee Ganguly. She thanked the Management, IQAC, TIC, VP (Afternoon & Evening Section), all the dignitaries, colleagues, organizing committee members and students for their gracious presence, relentless help and participation.
The link of the feedback form was also shared so that participants could fill in and submit the same to receive their certificates.
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