The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
On 7th of October 2023, the Department of Business Administration of The Bhawanipur Education Society College conducted an Industrial Visit to the Pepsi Company franchisee factory (Varun Beverages Pvt.Ltd – the flagship of the RKG group) located at Kamalgazi, West Bengal. The students of BBA (Hons.), Third Year batch, were taken for the Visit, organised …
Name of the Activity: Parent-Teacher Meeting Organising Department: Political Science Type of Activity: Academic Date/ Duration of Activity (from-to): 9.6.25 Time: 12 Noon – 3PM Details of Resource persons (Name, Designation, Affiliation, Area of Specialisation, etc): N/A No. of Participants: 18 Objective of the event: To interact with the parents/guardians and discuss the performance of …
“In the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom.” — Jawaharlal Nehru 15th August 2024 counted as the 78th Independence Day when the Indian Flag prospered high in the sky rejoicing in the flavours of Independence. The Bhawanipur Education Society College celebrated the 78th Independence Day …
Some are downright curse-ive. Some express their thoughts in italics. While there are others yet, who dwell in the capitals. Howsoever one may express his or her thoughts putting pen on paper, their psychology and character can be laid bare, by analyzing their handwriting – the way they cut their “t” and / or by …
Marketing Metamorphosis-A Breakaway from Tradition
The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
Reported by- Navyaa Baid
M.A. English Semester 3
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