A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Perhaps there is no moment quite like the one that makes one feel proud of the achievements of their children. And when they are 270, the joy is magnified. On the 8th of January,2022 these bright stars of The Bhawanipur Claimed their stake to fame as they …
The flyer was released in internet on 30th June 2021. The registration was free but mandatory. The college management provided the requisite support for the webinar. The webinar was approved by IQAC of the college. Registration was conducted through Google form. Total number of registered person was about 90. Total number of students and teachers …
The Bhawanipur Education Society College (BESC) organised a workshop on “Careers on Non-Conventional Fields of Education”. The workshop was conducted by Prof. Rajeev Malhotra, O.P Jindal Global University; and former IAS Officer (Economic Advisor to the Ministry of Finance). The workshop had approximately 20 participants. Prof. Rajeev Malhotra bridges the world of academics and policymaking. …
WE hear and WE forget WE see and WE remember WE do and WE understand The Department of Electronics of The Bhawanipur Education Society College organised an Industrial Visit to Teesta Canal Fall Hydel Project on 24th March 2023. The objective behind such a visit was to match theoretical knowledge of the students with the …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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