A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
Date: September 23, 2023 Time: 9:30 AM Venue: West Bengal Basketball Association, Maidan Participating Teams: 9 Summary: The Bhawanipur Education Society College’s Women’s Kabaddi Team emerged as the undisputed champions at the Calcutta University Inter-Collegiate Kabaddi Championship 2023-24, held on September 23, 2023. This exhilarating event witnessed remarkable displays of skill and sportsmanship. Our journey …
1. Name of the Activity: National Science Day (Phase-2) 2. Type of Activity: A Science awareness program 3. Date: 24.06.2024 4. Time: 10:30 AM – 04:30 PM 5. Details of Resource persons: NA 6. No. of Participants: 94 7. Objective of the event: To promote scientific temper and to encourage the development of scientific attitudes …
The Taj, the Radisson, Kingfisher – Vinay Sharma has worked there, seen it all. As a matter of fact, he has the rare distinction of having felt the sun from both sides – first as an insider in the hostility business and then as a faculty in the training side a vocation in which he …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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