‘One of the key functional areas of a business is marketing.’
Marketing consists of all the things that a company does to identify customers’ needs and design products and services that meet those needs. It includes promoting goods and services, determining how they will be delivered, and developing a pricing strategy to capture market share while remaining competitive.
As marketing is an essential subject for every business administration student, the BBA department of The Bhawanipur Education Society College organised an event called ‘The Office’ on the afternoon of November 10th, 2021. Participants in this event were allowed to exhibit their problem-solving skills by solving marketing case studies.
The participants together formed groups of bright, skilled ideas showcasing their talents. With the current conditions in mind, proper safety precautions were followed when the participants came to the campus for this offline event. Professor Chiranjib Mitra and Professor Jayjit Chakraborty, our faculty members, were asked to judge the event for their exceptional domain expertise.
The students were asked to prepare PowerPoint presentations presenting their solutions to the cases they were assigned. The 3 case studies were Kellogs, Snapdeal and Dunkin’ Doughnuts.
The Emcee of the event, Khushi Soni gave away the rules and regulations for the contest. The event consisted of 1 round where all the participants came up one by one and presented their solutions with the help of the PowerPoint presentations they had beautifully made. Each was given a time duration of 3+1 minutes to present their solutions, followed by a question/answer series by the judges.
The event was a great learning experience; all the participants participated enthusiastically and gave brilliant logical reasoning to prove their points. The judges to were pleased with all the presentations and gave positive feedback about the event and the participants.
Gradually the event neared its end as all the participants were done with their presentations. The emcee then called the judges to give their final views on the entire event. They also gave the participants a few tips to help them in their future events. The judges were then presented with hampers as the day came to an end. Our respected Professor Kaushik Banerjee, the Events Teacher Coordinator, then disclosed the winner and runner up for the competition.
Talha Yusuf secured the first position from second year. The second position was a tie between a group and an individual participant who were Aman Singh and Urmi Patel from the third year and Chayan Dassani from the first year respectively, followed by Priyanka Das from the second year who secured the third position.
The Student Presidents from the BBA Department, Devjyoti Banerjee and Madhav Mohta, and the Events Teacher Coordinator, Professor Kaushik Banerjee successfully conducted the entire event “The Office”. The Event Committee Head, Khushi Soni and Ankita Chakraborty, and their Sub-Committee Head, Aditya Agarwal, put equal efforts into making the event a great success.
The Department of History conducted an interdepartmental quiz entitled ‘Quiz Pro Quo’ on 6th May, 2023 from 2:30 pm to 4:30 pm. The departments of Sociology, English and Political Science, History and Journalism and Mass Communication participated in the two-hour event which witnessed the students battle it out amongst themselves. Twenty-five students participated in the …
Durga Puja Holidays, College Campus. The Bhawanipur Education Society College (BESC) is one institution where the students are never found wanting for options. An academic version of the “city that never sleeps”, the BESC is choc-a-bloc with activities, 24X7. Take Sharodiya Shiksha for example. When the city goes into euphoria mode, with everything but skeletal …
Launching with enthusiasm, The Bhawanipur Entrepreneurship and Start-Up Training (BEST) Collective of The Bhawanipur Education Society College hosted “Nexus 2023: NEXT US” This event provides an excellent platform to let the students showcase their business ideas and strategies. Nexus, symbolizing “NEXT US,” this year taking a unique approach, to let the students enjoy the thrill …
“You can cut all the flowers, but you cannot keep spring from coming.” Pablo Neruda. This is so correctly said. And to bring spring for those who are unable to witness it themselves is humane. Prefacing this at The Bhawanipur Education Society College premises NSS collective of the college conducted an activity namely “RAY OF …
Marketing Case Study: The Office
‘One of the key functional areas of a business is marketing.’
Marketing consists of all the things that a company does to identify customers’ needs and design products and services that meet those needs. It includes promoting goods and services, determining how they will be delivered, and developing a pricing strategy to capture market share while remaining competitive.
As marketing is an essential subject for every business administration student, the BBA department of The Bhawanipur Education Society College organised an event called ‘The Office’ on the afternoon of November 10th, 2021. Participants in this event were allowed to exhibit their problem-solving skills by solving marketing case studies.
The participants together formed groups of bright, skilled ideas showcasing their talents. With the current conditions in mind, proper safety precautions were followed when the participants came to the campus for this offline event. Professor Chiranjib Mitra and Professor Jayjit Chakraborty, our faculty members, were asked to judge the event for their exceptional domain expertise.
The students were asked to prepare PowerPoint presentations presenting their solutions to the cases they were assigned. The 3 case studies were Kellogs, Snapdeal and Dunkin’ Doughnuts.
The Emcee of the event, Khushi Soni gave away the rules and regulations for the contest. The event consisted of 1 round where all the participants came up one by one and presented their solutions with the help of the PowerPoint presentations they had beautifully made. Each was given a time duration of 3+1 minutes to present their solutions, followed by a question/answer series by the judges.
The event was a great learning experience; all the participants participated enthusiastically and gave brilliant logical reasoning to prove their points. The judges to were pleased with all the presentations and gave positive feedback about the event and the participants.
Gradually the event neared its end as all the participants were done with their presentations. The emcee then called the judges to give their final views on the entire event. They also gave the participants a few tips to help them in their future events. The judges were then presented with hampers as the day came to an end. Our respected Professor Kaushik Banerjee, the Events Teacher Coordinator, then disclosed the winner and runner up for the competition.
Talha Yusuf secured the first position from second year. The second position was a tie between a group and an individual participant who were Aman Singh and Urmi Patel from the third year and Chayan Dassani from the first year respectively, followed by Priyanka Das from the second year who secured the third position.
The Student Presidents from the BBA Department, Devjyoti Banerjee and Madhav Mohta, and the Events Teacher Coordinator, Professor Kaushik Banerjee successfully conducted the entire event “The Office”. The Event Committee Head, Khushi Soni and Ankita Chakraborty, and their Sub-Committee Head, Aditya Agarwal, put equal efforts into making the event a great success.
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