WEBINAR ON UNDERSTANDING MULTI-LEVEL MARKETING

December 3, 2020

Mutli-Level Marketing (MLM): What Is It? How Does it Work? Is it Worth It?

Well, to learn and understand Multi-Level Marketing from the largest MLM company in the world, Amway. The Bhawanipur Education Society College organized an Online webinar in collaboration with Amway and Confederation of Indian Industry on 3 December 2020. The webinar was started by Ms. Anuradha Chakraborty, the deputy director of CII. The coordinator of B.Com Prof. Minakshi Chaturvedi gave the welcome address and invited Mr. Chandra Bhushan Chakraborty, the vice president and regional head east Amway India Enterprise Private Limited. He spoke about the marketing strategy of the direct entities which are operated under multi-level marketing. This was the opportunity to learn it from the market leader in this space. Amway is a multi-level marketing. The company is selling its products by direct sales.

There were 250 students who attended this interactive webinar. They will jointly be certified Amway, CII and the college. Mr.  Deeparghya Kar gave vote of thanks. Prof. Dilip Shah, Dean of Student Affairs, Prof. Minakshi Chaturvedi, Prof. Divya P.Udeshi and student Gaurav Killa had organized the webinar.

Reported by Aditi Sinolia