On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Department of Commerce & Humanities of the Bhawanipur Education Society College organized a workshop on ‘The Implementation of New Syllabus for Humanities & Commerce as envisaged by Calcutta University against the backdrop of NEP 23’. The workshop began at 11.00 am on 17 August 2023 in the presence of Prof. Dilip Shah, Dean of …
Navaratri, a vibrant and colourful festival celebrated in Hindu society has a deep spiritual significance symbolizing the victory of the good over evil. The nine forms of Shakti / devi are worshipped with Dandiya Raas a traditional folk dance, Dandiya the colourful wooden stick and the dance Garba and Garbi the Navaratri combination is incomplete …
On 19th April 2022, the Department of Education and the Department of Political Science jointly organized a students’ seminar on “Implementation of National Education Policy, 2020 to transform Higher Education in India”. At the very outset, Professor Amala Dhandhania unfolded the program by felicitating respected Teacher-In-Charge, Dr Subhabrata Ganguly and Professor Debjani Ganguly, Vice Principal …
On the 13th of May 2023, the Internal Complaints Committee of the college organised a seminar on “Gender Image and Representation” in the second-floor auditorium of the college. The distinguished speaker for the afternoon was Dr. Bratati Dey, Assistant Professor, Department of Geography, Dhruba Chand Halder College. She was able to do justice to the …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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Navaratri, a vibrant and colourful festival celebrated in Hindu society has a deep spiritual significance symbolizing the victory of the good over evil. The nine forms of Shakti / devi are worshipped with Dandiya Raas a traditional folk dance, Dandiya the colourful wooden stick and the dance Garba and Garbi the Navaratri combination is incomplete …
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