Placement Hall. March 19th & 20th, 2019. The one area that witnesses the maximum amount of flux is undoubtedly marketing. What is more, in these days of constant innovation and expanding horizons, the ways in which businesses are approaching this core area is evolving by the minute, making it perhaps one of the most exciting fields to work in. Naturally, the number of students who are keen to jump into the fray and partake the nectar that marketing has to offer is also rising exponentially. And, as is expected from the Bhawanipur Education Society College (BESC), what students desire in the pursuit of knowledge and empowerment, is provided. This two-day seminar, dealing with the basics of management, was a part of this larger effort.
Sanjukta Mukherjee, Founder of Sustainable Design Research Consortium and Director of Optimum Solutions Consulting, is a practitioner – a trainer who is highly sought after by entities seeking to hone in their marketing efforts. Her reputation precedes her and the hundred students primarily from the BA and BCom sections of the college who had crowded the auditorium to hear her speech and gather vignettes from her discourse were an example. That they were not disappointed, was also a vindication of the lengths to which BESC goes to ensure that the best interaction opportunities are provided to the students so that they may learn the ropes as it were from those who are actively engaged in expanding the horizons of their respective domains.
Prof Dilip Shah, the Dean of Student Affairs of the BESC welcomed the speaker on behalf of the college, introduced her to the audience and spelled out the key takeaways that the attending students should strive to learn from the seminar.
The speaker then took the podium and speaking from knowledge that was heightened by actual hands-on experience she laid bare the intricacies of marketing and provided the students with a ringside view into her domain of expertise. He also dwelled on extensively on the Blue and Red Ocean strategies that are a key constituent of marketing efforts. The formal discourse was followed by a highly enlightening interactive session.
(This report has been filed by Koshal Vyas with camera person Khushboo Kedia of the Expressions Collective of the BESC).
India is flaunting a population that is young and raring to go. But in order to reap the harvest of this so-called demographic dividend, she has to ensure that her young are gainfully employed. A task that is easier said than done, considering the colossal, read near impossible to manage, numbers that are involved.
Department of English, The Bhawanipur Education Society College On 28th July 2020, an international online reading session titled ‘Writing in Confinement’ (in collaboration with IQAC) was organized by the English department of The Bhawanipur Education Society College. The event was open to all the faculty members and students of the college, along with research scholars, …
CV is a summary overview of a person’s academic and extracurricular exposure. The Bhawanipur Education Society College organised a workshop on ‘ How to prepare a CV ‘ in collaboration with the TIMES Institute which took place on August 6, 2022 at the Jubilee Hall. The speakers were Mr. Siddharth Mallick (an alumni from IIM …
A Faculty Development Programme is designed to bridge the gap in quality research and teaching skills that are required in contemporary management education in India. The Bhawanipur Education Society College has been committed to excellence in education, research, and training, as well as the utilisation of contemporary participant-centric pedagogies and teaching methodologies, in order to …
BASICS of Marketing
Placement Hall. March 19th & 20th, 2019. The one area that witnesses the maximum amount of flux is undoubtedly marketing. What is more, in these days of constant innovation and expanding horizons, the ways in which businesses are approaching this core area is evolving by the minute, making it perhaps one of the most exciting fields to work in. Naturally, the number of students who are keen to jump into the fray and partake the nectar that marketing has to offer is also rising exponentially. And, as is expected from the Bhawanipur Education Society College (BESC), what students desire in the pursuit of knowledge and empowerment, is provided. This two-day seminar, dealing with the basics of management, was a part of this larger effort.
Sanjukta Mukherjee, Founder of Sustainable Design Research Consortium and Director of Optimum Solutions Consulting, is a practitioner – a trainer who is highly sought after by entities seeking to hone in their marketing efforts. Her reputation precedes her and the hundred students primarily from the BA and BCom sections of the college who had crowded the auditorium to hear her speech and gather vignettes from her discourse were an example. That they were not disappointed, was also a vindication of the lengths to which BESC goes to ensure that the best interaction opportunities are provided to the students so that they may learn the ropes as it were from those who are actively engaged in expanding the horizons of their respective domains.
Prof Dilip Shah, the Dean of Student Affairs of the BESC welcomed the speaker on behalf of the college, introduced her to the audience and spelled out the key takeaways that the attending students should strive to learn from the seminar.
The speaker then took the podium and speaking from knowledge that was heightened by actual hands-on experience she laid bare the intricacies of marketing and provided the students with a ringside view into her domain of expertise. He also dwelled on extensively on the Blue and Red Ocean strategies that are a key constituent of marketing efforts. The formal discourse was followed by a highly enlightening interactive session.
(This report has been filed by Koshal Vyas with camera person Khushboo Kedia of the Expressions Collective of the BESC).
Related Posts
Alternate Career Options
India is flaunting a population that is young and raring to go. But in order to reap the harvest of this so-called demographic dividend, she has to ensure that her young are gainfully employed. A task that is easier said than done, considering the colossal, read near impossible to manage, numbers that are involved.
Webinar on “Writing in Confinement”
Department of English, The Bhawanipur Education Society College On 28th July 2020, an international online reading session titled ‘Writing in Confinement’ (in collaboration with IQAC) was organized by the English department of The Bhawanipur Education Society College. The event was open to all the faculty members and students of the college, along with research scholars, …
How to prepare a CV
CV is a summary overview of a person’s academic and extracurricular exposure. The Bhawanipur Education Society College organised a workshop on ‘ How to prepare a CV ‘ in collaboration with the TIMES Institute which took place on August 6, 2022 at the Jubilee Hall. The speakers were Mr. Siddharth Mallick (an alumni from IIM …
FACULTY DEVELOPMENT PROGRAMME
A Faculty Development Programme is designed to bridge the gap in quality research and teaching skills that are required in contemporary management education in India. The Bhawanipur Education Society College has been committed to excellence in education, research, and training, as well as the utilisation of contemporary participant-centric pedagogies and teaching methodologies, in order to …