A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
The Bhawanipur Education Society College has various Knowledge Circles known as Collectives in various verticals where the students are passionate. This helps in the development and growth of the students and provides them with exposure and opportunities. Just like every year, the college organised an induction for the newly enrolled students to acquaint them with …
a group of twenty-seven final semester students of the Department of Journalism and Mass Communication, accompanied by five teachers of the department, embarked on an educational trip to the enchanting hill station of Darjeeling. The purpose of the trip was to provide the students with a knowledge of the unique cultural and historical aspects of …
On 1st June the Vox Populi collective of the college organized a screening session on one thing that holds any event together, which is anchoring. The session started at 12 noon sharp at the Placement Hall filled with 50 potential anchors from different courses of the college. All gathered to learn and dwell into the …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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The Bhawanipur Education Society College has various Knowledge Circles known as Collectives in various verticals where the students are passionate. This helps in the development and growth of the students and provides them with exposure and opportunities. Just like every year, the college organised an induction for the newly enrolled students to acquaint them with …
Visit to Darjeeling
a group of twenty-seven final semester students of the Department of Journalism and Mass Communication, accompanied by five teachers of the department, embarked on an educational trip to the enchanting hill station of Darjeeling. The purpose of the trip was to provide the students with a knowledge of the unique cultural and historical aspects of …
Own The Stage – A Screening session for budding Anchors by VOX Populi
On 1st June the Vox Populi collective of the college organized a screening session on one thing that holds any event together, which is anchoring. The session started at 12 noon sharp at the Placement Hall filled with 50 potential anchors from different courses of the college. All gathered to learn and dwell into the …