A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
Fierce competition in today’s global markets, the introduction of products with thwarted life cycles, and the sky high expectations of customers have forced business enterprise to invest in, and focus attention on, their supply chains. This, together with continuing advances in communications and transportation technologies (e.g., mobile communication, Internet, and overnight delivery), has motivated the …
When Men of Valour and Commitment Secure Our Nation’s Boundaries, We Sleep in Peace. In the summer of 1999, on the coldest peaks of Kargil, the nation’s brave sons fought relentlessly to safeguard their nation’s integrity while putting up a tough fight against the Pakistani troops. In this journey, many were martyred, many were injured …
With the phenomenal changes in educational and information technology, the role of a teacher has undergone dramatic changes. He/she is expected to possess skills and abilities to plan the curriculum, make rational use of the media technology, and design an assessment strategy. This is possible only through a systematic approach to faculty development.
On 22nd August The Department of Sociology and The Environmental Development Committee in collaboration with the Internal Quality Assurance Cell (IQAC) organised a Webinar on ” Addressing Issues of Climate Change and Vector Borne Diseases like Dengue”. The speaker invited for this event was the young and dynamic climate activist Mr. Ajay Mittal, Director, India …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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Fierce competition in today’s global markets, the introduction of products with thwarted life cycles, and the sky high expectations of customers have forced business enterprise to invest in, and focus attention on, their supply chains. This, together with continuing advances in communications and transportation technologies (e.g., mobile communication, Internet, and overnight delivery), has motivated the …
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When Men of Valour and Commitment Secure Our Nation’s Boundaries, We Sleep in Peace. In the summer of 1999, on the coldest peaks of Kargil, the nation’s brave sons fought relentlessly to safeguard their nation’s integrity while putting up a tough fight against the Pakistani troops. In this journey, many were martyred, many were injured …
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