The Department of Business Administration at The Bhawanipur Education Society College successfully organized a seminar titled ” Navigating Challenges in the FMCG Sector: Insights and Case Studies” on 29th November at 12 Noon . The event was held in Room 322 (3rd Floor) and attracted an enthusiastic audience, with over 100 students in attendance from all semesters.
The seminar commenced with the Master of Ceremonies, Krishna Son (Student of Semester 3) introducing the esteemed speaker, Mr. Amit Roy, a veteran market research professional having an experience for over 40 years in media planning. He is currently serving in the capacity of the Managing Director of ORG India Pvt Ltd; Kolkata having previously worked with Neilson and Telco Jamshedpur.
Following the introduction, Professor Dr. Chiranjib Mitra, Senior Faculty, BBA Department, was invited to deliver the welcome address and to felicitate the speaker.
Mr. Roy then took the stage to deliver an insightful session, lasting an hour and a half. During his address, he provided the students with valuable strategies and techniques aimed at sharpening their minds, and the importance of innovation in Market Research. He played numerous videos of the advertising campaigns designed by various FMCG brands which kept the students hooked and entertained. He also gave some tips and tricks to survive in the highly competitive business environment. His session was both interactive and engaging, leaving the students motivated and inspired.
Towards the end of his deliberation, the floor was opened to questions where students asked him about the scope in the FMCG sector, its evolution over the years and impact of AI on future jobs in the field of Market research, which were answered by the Speaker with great insights and experience.
The seminar concluded with a vote of thanks delivered by Prof. Paridhi Agarwal, curator of the event, who expressed her gratitude towards the Speaker for his willingness to share his knowledge and expertise with our students.
This seminar was a significant academic event curated by the Teacher Coordinators Prof. Paridhi Agarwal and Prof Srijani Sarkar. It offered the students a unique opportunity to gain insights from a renowned expert in the field of Market Research.
To know the Campus report to the intelligence Headquarters at 11:00 hrs on the 3rd oct 2016…read on! The BESC, celebrating 100th year of Agatha Christie 1st novel was all set to take it’s students on a mysterious adventure. All college sleuths were set to start their hunt for the murderer, of a crime most heinous, that too, within …
The Bhawanipur Theatre Festival The first THEATRE FESTIVAL of BESC portrayed various flares of intriguing pastiche of exemplary theatre art. In this two day event organised on 27th and 28th of February ‘The Bhawanipur Education Society College’ celebrated the power of theatre where myriad imaginative and creative souls hailing from various colleges of Kolkata were …
Fagun, the holy month of Spring was celebrated at The Bhawanipur Education Society College in its out-of-the-box style. The festivities of Spring celebrating Holi became a reason for the college to celebrate its non-teaching staff, with a function organised just for them! The event began at 4.30 pm on March 2nd with the members of …
The Department of Sociology had organised a special lecture on “Status of Bengali Language in the Medieval Period” with students of semester 5 and 3 (CCF). The lecture was conducted in relation to the Core Course based component in the Core paper (CC-12) – ‘Sociology of Society in Bengal’, to understand the historical evolution of language as a …
Seminar on “Navigating Challenges in the FMCG Sector: Insights and Case Studies”
The Department of Business Administration at The Bhawanipur Education Society College successfully organized a seminar titled ” Navigating Challenges in the FMCG Sector: Insights and Case Studies” on 29th November at 12 Noon . The event was held in Room 322 (3rd Floor) and attracted an enthusiastic audience, with over 100 students in attendance from all semesters.
The seminar commenced with the Master of Ceremonies, Krishna Son (Student of Semester 3) introducing the esteemed speaker, Mr. Amit Roy, a veteran market research professional having an experience for over 40 years in media planning. He is currently serving in the capacity of the Managing Director of ORG India Pvt Ltd; Kolkata having previously worked with Neilson and Telco Jamshedpur.
Following the introduction, Professor Dr. Chiranjib Mitra, Senior Faculty, BBA Department, was invited to deliver the welcome address and to felicitate the speaker.
Mr. Roy then took the stage to deliver an insightful session, lasting an hour and a half. During his address, he provided the students with valuable strategies and techniques aimed at sharpening their minds, and the importance of innovation in Market Research. He played numerous videos of the advertising campaigns designed by various FMCG brands which kept the students hooked and entertained. He also gave some tips and tricks to survive in the highly competitive business environment. His session was both interactive and engaging, leaving the students motivated and inspired.
Towards the end of his deliberation, the floor was opened to questions where students asked him about the scope in the FMCG sector, its evolution over the years and impact of AI on future jobs in the field of Market research, which were answered by the Speaker with great insights and experience.
The seminar concluded with a vote of thanks delivered by Prof. Paridhi Agarwal, curator of the event, who expressed her gratitude towards the Speaker for his willingness to share his knowledge and expertise with our students.
This seminar was a significant academic event curated by the Teacher Coordinators Prof. Paridhi Agarwal and Prof Srijani Sarkar. It offered the students a unique opportunity to gain insights from a renowned expert in the field of Market Research.
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The Bhawanipur Theatre Festival The first THEATRE FESTIVAL of BESC portrayed various flares of intriguing pastiche of exemplary theatre art. In this two day event organised on 27th and 28th of February ‘The Bhawanipur Education Society College’ celebrated the power of theatre where myriad imaginative and creative souls hailing from various colleges of Kolkata were …
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