Name of the Activity: Artificial Intelligence and Social Media Marketing (Seminar, Day 1), Transforming Business Practices in a Changing Global Economy (Conference, Day 2)
Type of Activity: Seminar (Day 1), Conference(Day 2)
Date of Activity: 23.07.2026, 24.07.2026
Duration of Activity: 11:00 AM – 1:00 PM (Day 1), 11:00 AM – 4:30 PM (Day 2)
Details of Resource Person: Prof. H.M.Jahirul Haque, Vice Chancellor and Dean of the Canadian University of Bangladesh, Prof. Chandradeep Mitra, Professor at IIM Calcutta Innovation Park (Day 1), Dr Prashant Mishra, Marketing Professor at IIM Calcutta, Dr. Shamindra Nath Sanyal, Marketing Professor at Adani University, Ahmedabad, Prof. Saikat Banerjee, Marketing Professor at IIFT Kolkata, Prof. Ashish Kumar Sana, Professor of Finance at University of Calcutta, Prof. Abhik Kumar Mukherjee, Professor of Finance at the University of Burdwan, Prof. Kankana Mukherjee, HR, Praxis Business School (Day 2)
No. of Participants: 50 (Day 1), 45 (Day 2)
Objective of the Event: The primary objective of the two-day event was to provide a collaborative academic platform that bridges theoretical concepts with practical application in contemporary research.
Brief description of the event: The Department of Business Administration at The Bhawanipur Education Society College successfully organised a two-day Academic Conclave from 23.07.2026 to 24.07.2026, providing focused discussions with valuable insights on AI and social media marketing, and transforming business practices to students and scholars across institutions.
Outcome of the event: The students and scholars were exposed to multidisciplinary, insightful and informative discussions with practical perspectives and suggestions, thereby reducing the gap between academia and industry practices.
Two-day Academic Conclave
The Department of Business Administration at The Bhawanipur Education Society College successfully organised a two-day Academic Conclave on 23rd and 24th July 2026. The first day was a students’ seminar on “Artificial Intelligence and Social Media Marketing,” held in the Society Hall (2nd floor) from 11:00 AM to 1:00 PM, engaging an audience of over 50 people. It was anchored by Anushka Jaiswal and Simran Bag (Semester III students) who welcomed the dignitaries and audience.
The first keynote speaker was Prof. H.M.Jahirul Haque, followed by the second keynote speaker, Prof. Chandradeep Mitra. Both dignitaries highlighted how AI can improve customer engagement, marketing efficiency, and data-driven decision-making.
The following day, a one-day International Conference was held on “Transforming Business Practices in a Changing Global Economy” in the Society Hall (2nd floor) from 11:00 AM to 4:30 PM and engaged an audience of over 45 people from different institutions. The seminar was anchored by Prof. Ananya Ghosh who welcomed the dignitaries warmly.
Among the notable attendees and speakers were Prof. Dilip Shah, the Teacher-in-charge, Dr. Subhabrata Ganguly, Dr Prashant Mishra, Dr H.M.Jahirul Haque, Dr. Shamindra Nath Sanyal, Prof. Saikat Banerjee, Prof. Ashish Kumar Sana, Dr. Abhik Kumar Mukherjee and Prof. Kankana Mukherjee. Following the keynote speeches research papers were presented across thematic tracks: Marketing, Finance, Human Resources, and Economics, fostering scholarly exchange.
