The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
Now was the time for the solo classical dance competition; the judge for the event was Mrs.Urmila Bhaumik, a renowned Bharatnatyam and Odissi dancer. This event consisted of ten dancers that danced on different classical forms of dance like Bharatnatyam, Odissi, Gaudiya, Kathak and semi classical. This event was held on the main stage of …
The Origin If you’re fascinated by any semblance of Sherlock Holmes and Jessica Jones or had a knack for solving mysteries, this event might have been right up your alley. The ‘Genesis’ started on 3rd of May and from the start the participants looked for answers by solving puzzles, riddles and ciphers, just to find …
On 21st June, 2021, the Department of Sociology organised a Webinar on “Towards the ‘Sociology of Environment’ – A New Field of Enquiry”. Prof. (Dr) Amites Mukhopadhyay, Department of Sociology, Jadavpur University was invited to speak on this subject. Prof. Mukhopadhyay gave a detailed description on the development of this sub discipline, Sociology of Environment, and spoke …
Kolkata is a city known for being deeply enriched in arts of all forms, dance being an aesthetic pillar to the city’s repute. It does not come as a surprise that it has classical and contemporary trained dancers scattered throughout the reputed educational institutions of the city.
Marketing Metamorphosis-A Breakaway from Tradition
The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
Reported by- Navyaa Baid
M.A. English Semester 3
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