The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
There are various students at The Bhawanipur Education Society College who have interest in topics of science and an inquisitiveness that runs deep. And this is certainly not limited to the ones pursuing Science stream. That was the realisation that inspired the idea of organising this event. Furthermore, the turmoil and anxiety that the Covid-19 …
ENTERPRENEURSHIP DEVELOPMENT PROGRAMME a part of Commerce+ workshop was held from 10th -14th of August 2015. The first day of the workshop commenced with the introductory speech delivered by Prof. Dilip Shah, The Dean of Students Affairs followed by the guest speaker Mr. Dhirendra Pradhan on the topic entrepreneurship and start-up business.
The Department of Computer Science organized this field trip for the students of the Computer Science department. 10 research scholars of Computer Science in the University of Calcutta, Technology Campus showed our students the various laboratory facilities available in the University and demonstrated some of their research work through presentations which are relevant for undergraduate …
Peer Webinar is a novel initiative taken by the Department of English as an attempt to encourage academic dialogue and widen research perspectives amongst the members of the faculty in the department of English. The final semester students of M.A English are also included as audience in order to encourage research aptitude and familiarize them …
Marketing Metamorphosis-A Breakaway from Tradition
The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
Reported by- Navyaa Baid
M.A. English Semester 3
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